The domestic and foreign theorists have made some new progress to the enterprise competition strategy research , and the article summarized their main competition strategic concepts , made the comparison or the definition between the traditional classical theory viewpoints and the new thoughts , and elaborated their major points : multi - point competition , strategy synergy , time - based competition , mass customization and co - opetition , as well as the enlightenment the new thoughts give us 国内外理论界对企业竞争战略的研究有了一些新的进展,文章对其主要竞争战略思想进行综述,并对传统的经典理论观点与新思想进行比较或界定,阐述其主要观点:多点竞争、战略协同、时基竞争、大规模定制及“合争” ,并分析新思想所带来的启示。